Marketing Manager (Hybrid Role)

Responsibilities

• - The number. The monthly qualified-lead target by practice area, and the channel mix that hits it.
• - Lead generation vendors. Selection, negotiation, tracking, and the decision to cut what does not perform.
• - Paid advertising. Google Ads (PPC), Local Services Ads, and Meta campaigns end to end: targeting, budgets, creative, landing pages, call and form tracking, and weekly optimization.
• - Digital presence and reputation. The website, Google Business Profile, directories, reviews, email, and social channels, with a steady review-request process for closed matters and a response to every review.
• - The content and video calendar. Working with attorneys to turn case insight into pages, posts, and scripts, and feeding topics and scripts into the firm’s AI video pipeline.
• - The referral partner program. Outreach, touch cadence, events, and source tracking.
• - Marketing accounts and assets. Ad accounts, analytics, call tracking, domain, hosting, social handles, and logins held in the firm’s name, including a clean transition of assets and access from the outgoing agency.
• - Advertising compliance workflow. Attorney review of all public-facing content before it publishes, State Bar of Texas advertising review filings where required, and client consent for any testimonial or case story.
• - The weekly marketing meeting. Agenda, tracker, action items, and follow-through on the weekly marketing meeting with the owner and CMO.
• - Budget and reporting. Manage the marketing budget as set by the Owner/CMO, the weekly dashboard, and reports to the owner and CMO.

Requirements

• - Have at least four years of hands-on marketing experience, ideally in a law firm, professional-services firm, insurance, or another business where trust drives the sale.
• - Have personally run paid lead generation or paid search and can explain cost per lead, cost per acquisition, and why a channel got cut.
• - Have built or managed a referral or business-development program and can show what it produced.
• - Write clearly and can turn an attorney’s explanation into plain-English content a stressed homeowner or injured worker would actually read.
• - Are comfortable with AI tools and curious about doing more with them. We build our own AI systems and expect you to use them.
• - Know your way around a CRM and a spreadsheet. Clio Grow, Google Ads, Google Business Profile, Airtable, Slack, and Microsoft 365 experience is a plus.
• - Bring sound judgment about attorney advertising rules, client confidentiality, and claims that need substantiation. Final ad approval stays with the attorneys.
• - Prefer evidence to activity. You would rather report a bad number honestly than dress up a vanity metric.

Benefits

• - Dental insurance
• - Health insurance
• - Paid time off
• - Vision insurance