Marketing Manager | Hotel Cala

Responsibilities

• Execute integrated marketing strategies that drive awareness, positioning, and revenue for the hotel and its restaurant, bar, nightlife, and experiential offerings.
• Support the launch and repositioning strategy as the hotel undergoes renovation and brand transformation into Curio Collection by Hilton.
• Manage and optimize digital marketing campaigns, paid media initiatives, and promotional activations to support transient, group, restaurant, nightlife, and local business objectives.
• Oversee email marketing and CRM initiatives designed to drive guest engagement, loyalty, and repeat visitation across hotel and F&B experiences.
• Coordinate visual storytelling efforts including photography, videography, social content, and creative asset development to reinforce the hotel's luxury lifestyle positioning.
• Partner with PR, influencer, and social media teams to execute earned media campaigns, media hosting, influencer collaborations, and local buzz-building initiatives.
• Support programming, partnerships, and experiential activations that establish the hotel as a vibrant social hub within downtown Tampa and the Riverwalk district.
• Monitor campaign performance, analyze marketing data, and provide actionable insights to optimize strategy, spend, and commercial outcomes.
• Collaborate closely with hotel leadership, restaurant and nightlife operators, revenue management, sales teams, and agency partners to ensure cohesive execution across all channels.
• Maintain strong awareness of Tampa market trends, competitive activity, cultural moments, and emerging lifestyle hospitality trends.

Requirements

• Bachelor's degree in marketing, communications, hospitality, or related field.
• Minimum 5 years of marketing experience, preferably within lifestyle, luxury, independent, or soft-branded hospitality environments.
• Experience supporting restaurant, nightlife, entertainment, or experiential brands strongly preferred.
• Proven experience in digital marketing, branding, content development, social media, public relations, and campaign execution.
• Strong understanding of hospitality marketing technology platforms, CRM systems, and performance analytics.
• Exceptional communication, project management, and stakeholder collaboration skills.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, highly collaborative environment.
• Strong creative instincts balanced with data-driven decision-making capabilities.
• Ability to work flexible hours in support of events, activations, media visits, and hotel programming as needed.

Preferred

• A creative marketer who understands how to build excitement and cultural relevance around a lifestyle hospitality brand.
• A hospitality storyteller who can bring the hotel experience to life across digital, social, PR, and on-property touchpoints.
• A highly collaborative team player who enjoys working closely with hotel operations, F&B, nightlife, and commercial leaders.
• A self-starter who thrives in an entrepreneurial environment and is energized by helping launch and shape a transformative hotel experience.
• A culturally connected marketer with a strong pulse on luxury travel, food & beverage, nightlife, and experiential trends.

Benefits

• Work Today, Get Paid today, with Daily Pay!
• Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
• Multiple Health Insurance and Life Insurance options
• 401k Plan + Company Match
• Paid Parental Leave
• Paid Time Off
• Holiday Pay
• Pet Insurance
• Employee Assistance Program
• Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more!