Responsibilities

• Campaign Development & Execution : Lead the hands-on execution of marketing campaigns to maximize attendance and sponsorship (email, direct mail, LinkedIn, and web, with a growing mix of paid and earned channels).
• Cross-Functional Coordination : Serve as the day-to-day marketing point of contact and collaborate with internal teams (Sales, Operations, and Education) to ensure seamless project management, deadlines are met and deliverables are on brand.
• Copywriting & Content : Leverage existing messaging and year-specific programming to develop compelling, concise copy across emails, landing pages, social posts, and promotional materials that resonate with C-level home care executives.
• Promotional Materials Suppor t: Develop materials in support of both attendee and sponsor acquisition (such as sponsor prospectus) and maintain a central repository.
• Performance Reporting : Track campaign performance, report results to leadership teams, and recommend adjustments and improvements.
• Budget Management : Develop budget, ensure expenses stay within established budget, and understand when smart tradeoffs are needed.
• Channel Expansion : Help execute new channels (paid social, SEO, press) to extend reach.
• Vendor Management : Manage relationships with outside vendors and freelancers as needed.

Requirements

• 5 years of marketing experience, with meaningful experience in event, conference, trade show or field marketing ideal.
• Proven success in multi-channel marketing campaign creation.
• Highly proficient with computers (PC/Mac), Microsoft Office, Adobe Creative Suite, project management platforms (Monday.com or similar) and CRM (Hubspot or similar).
• Comfortable working directly with senior leadership and cross-functional teams in a small-company environment.
• Ability to travel to both Home Care 100 conferences per year (details below).

Preferred

• Exposure to paid media, SEO, or earned media/PR is a plus, but not required.

Benefits

• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, sick leave and paid parental leave policies
• Flexible work arrangements and remote work options where applicable
• Sabbatical eligibility after 7 years of employment
• Profit sharing after 1 year of employment