Marketing Manager

Responsibilities

• Create and direct brand development, including hotel website
• Managing of hotel messaging/brand positioning
• Create and direct brand voice guidelines
• Direct PR Agency, Digital Marketing Agency and Advertising Agency
• Develop partner relationships and manage donation request
• Identify, negotiate agreement and cultivate relationships
• Identify and vet new ideas and guest experiences, and work with operations team for rollout
• Direct and manage community relations strategy
• Community partnerships and Board relationships
• Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels

Requirements

• A minimum 3 years’ of experience in digital graphic design, online content and project management
• Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.
• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Benefits

• HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!
• For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed.
• Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off.
• HEI also provides pet insurance through the ASPCA.
• For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans.
• Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future.