Responsibilities

• Develop a marketing plan and ensure progress is communicated through leadership.
• Ensure data is used to support market planning and to identify market share development opportunities.
• Effectively implement advertising plans and ensure direct outreach efforts show measurable impact on awareness and HMH and hospital collateral supports positioning strategy.
• Ensure a data-driven dashboard is reported.
• Partner with a team to drive reputation through key opinion leaders and where community needs are greatest.
• Identify strategic venues and opportunities to host experiential marketing events to educate and drive awareness in the community.
• Complete and approve marketing plans and ensure positioning and progress in the marketplace are clear.
• Communicate progress regularly to management/stakeholders and achieve annual marketing milestones. Identify research requirements to support marketing plans and identify market area development opportunities.
• Write original print and online content for a variety of marketing communication materials, including brochures, sell sheets, case studies, advertising, websites, newsletters, e-mail campaigns, and voiceover scripts.
• Serve as project manager for client requests; organize the account team(s), develop a plan with domain representatives, execute the plan, measure results, and communicate with the client.

Requirements

• Bachelor's degree in Marleting, Business Administration or related health field.
• Minimum of 7 years of experience in Consumer Service Marketing and/or Product Management.
• Excellent written and verbal communication skills.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.

Preferred

• Master's degree in Business Administration or related field.
• Healthcare industry and/or hospital marketing experience.