Marketing Manager, Global Strategic Marketing, CMF and Thoracic at Johnson & Johnson MedTech | West Chester, PA | $102K/yr – $177K/yr

Johnson & Johnson MedTech

Marketing Manager, Global Strategic Marketing, CMF and Thoracic

West Chester, PA (On-site)

$102K/yr – $177K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the global product lifecycle from strategy through launch and portfolio optimization, coordinating with R&D, sales, and external partners to drive physician and hospital adoption.

Brand Strategy: shape global value proposition, segmentation, positioning, and launch messaging across products and programs.
Product Launch: lead worldwide launches, develop stakeholder materials, price and promotional plans, training, forecasting, and regional coordination.

Job Description

Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis.
Manage expenses within budget.
Maintain company's leadership position in CMF market.
Brand Strategy - Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management.
Product Launch - Responsible for leading and executing impactful worldwide product launches. Specific responsibilities include the development of brand strategy, marketing materials for all key stakeholders (salesforce, surgeons, hospitals, patients, payers, etc.), price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc. Lead coordination with Regional Marketing teams and other key stakeholders.
Portfolio Planning & Product Development - Contribute to multigenerational portfolio plans aligned to company strategy. Partner with R&D and Strategic Alliance counterpart to lead product development programs. Responsible for contributing to product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches.
Portfolio – Lifecycle Management – Contribute to company strategy for portfolio optimization and quality initiatives.
Business Development – Identify external partners to target for acquisition or strategic partnership to fill gaps in the portfolio or create competitive differentiation. Develop business cases to gain internal support for proposed partnerships/acquisitions.
Customer Insights and Analytics - Partner with Business Insights & Strategic Marketing to execute market research initiatives around customer needs and product validation. Provide technical expertise to assist in their execution. Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.)
Business Planning & Execution - Work closely with manager to develop business plans related to area of focus (i.e. business segment, product, region, etc.). Collaborate with other functional areas to execute plan. Apply understanding of the sales process to develop well positioned market messaging that can drive customer behavior. Partner with the sales force and field marketing to effectively deploy.

Johnson & Johnson MedTech

At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology. With deep expertise in surgery, orthopaedics, cardiovascular, and vision, we design healthcare solutions that are smarter, less invasive and more personalized. We are developing the next generation of med tech solutions to tackle the most pervasive and complex health challenges for people around the world.

New Brunswick, New Jersey, USA

37K employees (1,543 in marketing)

thenext.jnjmedtech.com