Marketing Manager

Responsibilities

• Foster and nurture the physician marketing effort for all co-op locations.
• Develop strategies and tactics to get the word out about FYZICAL and drive qualified traffic.
• Oversee paid advertising opportunities in print publications, digital advertising, and other potential advertising avenues.
• Identify and explore various organic and paid acquisition channels to determine best practices at a local level to employ for the clinic.
• Produce valuable and engaging content for the clinic’s digital landscape that attracts and converts our targeted demographics.
• Prepare and monitor the marketing budget on a monthly and annual basis – allocating funds and spend wisely.
• Oversee and approve marketing material (digital, advertisement, and print).
• Manage 3rd party partners in public relations, digital advertising, and traditional advertising spaces.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Maintenance of clinic’s email marketing efforts –

Requirements

• Bachelor’s degree in Communications, Business Administration or Marketing preferred.
• Recent and direct experience working in a communications position within a sales or marketing environment may be substituted in lieu of education and/or experience requirements.
• Good analytical and problem-solving abilities.
• Ability to complete assigned tasks thoroughly and in a timely manner with minimal supervision.
• Strong organizational and time management skills.
• Fluent in computer programs.
• Effective oral and written communication skills