Marketing Manager - Full Time - Petaluma Headquarters

Responsibilities

• Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels including print, email, social media, web, digital advertising, SMS, and emerging platforms
• Drive the company’s transition from traditional print-heavy marketing toward a modern omnichannel and digital-first approach
• Partner closely with Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
• Develop and optimize content strategies that support both brand storytelling and revenue generation
• Support website merchandising initiatives including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
• Recap and analyze campaign performance including traffic, engagement, conversion, ROAS, and customer retention metrics; provide actionable recommendations that improve marketing performance
• Collaborate cross functionally to leverage automation, segmentation, personalization, and AI-enabled marketing tools
• Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
• Partner with Store Operations and Merchandising team to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
• Mentor internal creative talent including Graphic Designers and Digital Brand/Content Strategists while fostering a collaborative and accountable team culture

Requirements

• Education: Bachelor’s Degree with a focus in marketing, communications, advertising, business, public relations or related field and/or equivalent work experience.
• Experience: 5-7 years of progressive marketing experience with strong emphasis in retail, eCommerce, and digital marketing environments, including at least 5 years of people management experience leading and developing high-performing teams.
• Knowledge, Skills & Ability: Experience working in retail, home improvement, hardware, consumer goods, lifestyle, or other high-volume consumer-focused industries strongly preferred
• Knowledge, Skills & Ability: Experience partnering closely with Merchandising and Merchant teams
• Knowledge, Skills & Ability: Experience mentoring or managing creative and content-focused team members including designers, content strategists, digital marketers, or social media specialists
• Knowledge, Skills & Ability: Proven experience building, mentoring, and developing teams with demonstrated success supporting career progression and growth for direct reports.
• Knowledge, Skills & Ability: Strong leadership and people management skills with the ability to foster accountability, collaboration, and Team Member engagement.
• Knowledge, Skills & Ability: Strong understanding of omnichannel retail marketing, customer acquisition, and eCommerce customer journeys
• Knowledge, Skills & Ability: Knowledge of production processes including print, signage, photography, video, digital asset production, and creative operations
• Knowledge, Skills & Ability: Familiarity with AI-enabled marketing workflows, automation platforms, and emerging digital marketing technologies
• Knowledge, Skills & Ability: Strong understanding of digital marketing channels including email, social media, SEO, paid media, analytics, content marketing, and website merchandising
• Knowledge, Skills & Ability: Possess analytical skills and strong experience interpreting campaign and customer performance data
• Knowledge, Skills & Ability: Effective project management and time management skills that support deadline-driven deliverables in a fast-paced retail environment
• Knowledge, Skills & Ability: Strong written and verbal communication, presentation, and cross-functional collaboration skills
• Knowledge, Skills & Ability: Self-motivated contributor who works well independently and within a collaborative team environment
• Knowledge, Skills & Ability: Ability to own and drive projects from concept through execution and optimization
• Knowledge, Skills & Ability: Strategic, creative, and analytical thinker with strong organizational and leadership abilities
• Knowledge, Skills & Ability: Detail-oriented and highly organized with the ability to manage multiple priorities simultaneously
• Knowledge, Skills & Ability: Experience with marketing and project management platforms such as Google Analytics, Meta Ads, Monday.com, or similar tools
• Knowledge, Skills & Ability: Demonstrated technical skills necessary to perform the essential functions of the role

Preferred

• Experience marketing for a regional or multi-location retail organization
• Experience supporting seasonal retail planning and promotional campaign management
• Familiarity with vendor-funded/co-op marketing programs
• Understanding of DIY, home improvement, contractor, garden, paint, hardware, and/or building materials customer segments
• Experience helping modernize or restructure marketing organizations in evolving digital environments

Benefits

• Employee discount on all merchandise
• Store bonus eligibility
• Team Member of the Quarter opportunities
• Tuition reimbursement to further career path
• 401(k)