Marketing Manager (Full-Time) at iFlo | Miramar, FL | $52K/yr – $63K/yr

iFlo

Marketing Manager (Full-Time)

Miramar, FL (On-site)

$52K/yr – $63K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive end-to-end performance marketing for an ecommerce growth role focused on multi-channel paid media and analytics.

Must-have: Proven multi-channel growth experience in ecommerce or IoT, with budget ownership across major platforms.
Standout: Strong data-driven decision making and familiarity with MMM/attribution to optimize ROAS.

Job Description

Responsibilities

Full-Funnel Paid Media: Oversee & optimize multi-million dollar budgets across Google (including YouTube), Meta, TikTok, Amazon, linear TV, CTV, podcasts & other media to achieve aggressive growth targets. Experience w/Orange Apron Media (marketing via The Home Depot) & other brick & mortar retailers is a plus.
Omnichannel Expansion: Strategize & track performance for emerging & traditional media including linear TV, CTV, OTT & podcast advertising.
Retention & Lifecycle: Own the email & SMS ecosystem; building, testing & scaling flows that maximize LTV & reduce churn.
Site & Conversion Optimization: Lead CRO initiatives across landing pages & PDPs to drive continuous improvements in conversion rate & user experience.
Growth Metrics & Analytics: Provide daily/weekly reporting on ROAS, CAC & MER (among other KPIs & success metrics). Use data to influence budget shifts & channel priorities.
Marketing Mix Modeling (MMM): Assist in managing MMM to ensure media spend is proportionately allocated for maximum efficiency & scale.

Requirements

Proven Experience: Significant background in performance marketing with a track record of managing complex, multi-channel campaigns. You must have experience scaling brands in an e-commerce or IoT environment.
Analytical Expert: You don't just "check" data; you live in it. You have a deep understanding of attribution models, funnel drop-off points & marketing efficiency metrics.
Digitally Native: You understand the nuances of platform-specific creative & how to pivot strategies based on real-time algorithm shifts.
Technical Proficiency: Expert-level knowledge of Google Ads, Facebook Business Manager, Shopify & Google Analytics.
Entrepreneurial Mindset: You are a self-starter who thrives in a fast-paced environment & takes full ownership of projects from conception to completion.
AI Forward: You are an expert at leveraging AI tools -- including Gemini, Grok, Claude & others -- to streamline copywriting, creative production & data analysis.

Preferred

Experience w/Orange Apron Media (marketing via The Home Depot) & other brick & mortar retailers is a plus
AI Forward: familiarity with leveraging AI tools -- including Gemini, Grok, Claude & others -- to streamline copywriting, creative production & data analysis (as a desirable capability)

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

iFlo

Keep your A/C going with iFLO®! The world's FIRST Smart-Automatic A/C Drain Line Cleaning System and proven, non-corrosive, effective formula for eliminating A/C clogs, floods, and shutoffs.

Founded in 2023

Hollywood, Florida, USA

10 employees (3 in marketing)

www.iflo.com