Responsibilities

• Strategic Planning, Brand Management & Local Positioning
• Dual Brand Integration: Maintain a seamless balance between corporate Margaritaville brand identity and localized, city-specific marketing that celebrates Nashville's music culture and urban landscape.
• Brand Integrity: Serve as the on-property brand ambassador, ensuring all collateral, promotional campaigns, social media, photography, and guest-facing messaging strictly mirror brand standards.
• Strategic Marketing Plan: Create and execute the annual property marketing plan within budget in close consultation with the General Manager, Director of Sales, Food & Beverage leaders, and corporate brand teams.
• Revenue Collaboration: Partner with Revenue Management and Sales teams to develop targeted promotional offers that drive room nights, maximize strategic revenue growth, and support group sales.
• Agency Oversight: Direct and manage third-party social media, digital advertising, and public relations agencies to optimize paid strategies with real-time Nashville market data.
• Content Approval & Compliance: Review content calendars, promotional copy, and media placements to guarantee accurate brand voice, compliance, and maximum return on investment (ROI).
• Performance Tracking: Hold external partners accountable to key metrics, analyzing monthly digital spend, campaign conversions, and ROI.
• Events & F&B Activations: Develop, plan, and execute on-site activations, seasonal programming, and signature experiences across hotel and F&B outlets, including rooftop experiences, live music, mixology classes, pop-ups, and holiday events.
• Real-Time Content Capture: Be actively present on-site to capture photos and videos showcasing daily operations, live entertainment, dining venues, and guest experiences for digital and social media platforms.

Requirements

• Hotel Marketing Experience: Minimum 3 years of professional hospitality marketing experience (previous hotel experience required).
• Boutique & Independent Hotel Preference: Strong preference for candidates with a background in boutique, lifestyle, or independent hotel environments where local culture and unique guest experiences drive strategy.
• Agency Management: Proven experience managing third-party marketing, digital, or PR agencies.
• Education: Bachelor’s degree in Marketing, Communications, Hospitality Management, or equivalent experience.
• Technical Skills: Proficient in social media platforms (Instagram, Facebook, TikTok), mobile photo/video editing, email marketing software, Microsoft Office, and Adobe Creative Cloud (Photoshop, InDesign, Canva).
• Schedule Flexibility: Ability to work on-site full-time, including nights, weekends, or holidays as required by key event and activation schedules.