Responsibilities

• Define CareATC's brand, market narrative, and competitive positioning across our health center business, BeWell+, and broader portfolio
• Build scalable demand generation programs that support new employer growth and expansion within existing client relationships
• Strengthen broker and consultant channels through targeted marketing, co-marketing, and sales enablement strategies
• Lead go-to-market positioning, messaging, and commercialization strategy for BeWell+ and other growth solutions
• Own digital and content strategy, marketing automation, CRM infrastructure, measurement, and attribution
• Develop client marketing strategies that support engagement, retention, expansion, and compelling market proof points
• Build and lead the marketing team while managing agency and external partner relationships
• Partner across executive leadership, Growth, Sales, Product, Client Success, Operations, and Clinical teams to align marketing with commercial KPIs and enterprise strategy

Requirements

• Bachelor's degree required; MBA or equivalent advanced degree preferred
• 12+ years of progressive marketing leadership experience, including 5+ years in senior leadership
• Demonstrated success building or scaling a marketing function
• Proven experience across brand strategy, demand generation, digital marketing, and marketing operations
• Ability to connect marketing strategy and performance to commercial outcomes
• Executive presence with the ability to influence, collaborate, and build alignment across the organization
• Ability to move effectively between enterprise strategy and hands-on execution
• Healthcare, employer benefits, B2B2C, broker/consultant channel, and/or self-insured employer market experience strongly preferred

Preferred

• MBA or equivalent advanced degree preferred
• Healthcare, employer benefits, B2B2C, broker/consultant channel, and/or self-insured employer market experience strongly preferred

Benefits

• Fully remote executive leadership opportunity
• Opportunity to build and scale a high-impact marketing function
• Direct partnership with executive, Growth, Sales, Product, and Client Success leadership
• Fully benefits eligible, including Medical, Dental, Vision, 401(k), PTO, Disability & Life Insurance
• Culture focused on collaboration, innovation, and improving health outcomes