Director, US Hematology Marketing

North Wales, PA (Remote)

$191K/yr – $300K/yrDirector/Executive8+ years expFull time

Posted 2 hrs ago

Job Summary

Own and drive Hematology portfolio commercialization with launch readiness, brand strategy, analytics, and cross-functional leadership to grow assets in a matrix environment.

  • Lead portfolio strategy and launch readiness across multiple functions
  • Develop brand strategies and go-to-market plans informed by insights
  • Partner with leadership to translate analytics into actionable deliverables

Job Description

Responsibilities

  • Lead commercial portfolio strategy and launch readiness for Hematology pipeline assets, ensuring appropriate partnership across Marketing, Market Access, Medical Affairs, Sales, R&D, and other stakeholders
  • Develop and execute brand strategies, including market assessment, customer segmentation, positioning and messaging, capability planning, and go-to-market execution informed by customer insights and market trends
  • Partner with the Associate Vice President to drive strategic decisions through analytics, forecasting, competitive intelligence, and market research, translating insights into actionable deliverables
  • Assess market opportunities, build business cases, and recommend investment priorities to maximize portfolio value and growth
  • Lead critical business initiatives, managing budgets, timelines, and resources to deliver measurable results.
  • Build and enhance commercialization capabilities, processes, and frameworks to support multiple product launches across the Hematology portfolio

Requirements

  • Bachelor’s degree in relevant field. Advanced degree (e.g., MBA) preferred
  • 8+ years of experience in biopharmaceuticals or a related field with expertise in marketing and competitor strategy, assessing and building launch capabilities, and portfolio strategy
  • Proven success developing asset and portfolio go-to-market strategies, evaluating market opportunities, and proven ability to lead growth initiatives in complex healthcare environments using datasets to create outside-in perspectives
  • Strong analytical skills with experience in forecasting, competitive intelligence, market research, customer insights, and data-driven decision-making
  • Strong relationship-building skills, ability to set team vision, a proven track record of attracting and developing talent, and a highly collaborative approach to teamwork
  • Demonstrated ability to influence and manage multi-workstreams across a matrixed organization, aligning cross-functional teams and senior leaders
  • Experience partnering across Commercial, Medical, Market Access, Finance, Legal/Compliance, Supply Chain, and R&D to achieve strategic objectives and business impact
  • Management consulting experience, leveraging structured management consulting frameworks and methodologies to drive cross-functional launch readiness, ensuring seamless market entry and execution

Preferred

  • Hematology experience

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Salaries

Posted range

$191K/yr – $300K/yr

Taken straight from the job posting.

See all Merck salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127
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Director, US Hematology Marketing

Merck · North Wales, PA · Remote