Marketing Manager

Responsibilities

• Design and implement comprehensive content strategies, including quarterly content and targeted advertising campaigns, to increase product awareness, generate demand, and drive lead generation
• Develop, maintain, and refine core messaging for the company's brand, products, and value propositions, ensuring content resonates with various audience segments
• Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional materials such as press releases, videos, social media posts, and email campaigns
• Serve as the primary resource for developing a wide range of content, including ads, company collateral, brochures, white papers, blog posts, infographics, and product launch materials
• Write engaging video scripts and collaborate with the production team to create high-quality video content
• Oversee webinar programs, including selecting speakers, reviewing content and topics, and hosting sessions
• Create, maintain, and update website content, and support the development of new website features as needed
• Assist in creating media lists, conducting outreach for new product launches, and maintaining relationships with local news outlets
• Track and analyze content marketing performance using metrics and KPIs, providing insights and recommendations for optimization
• Partner closely with lead generation, events, sales, product development, and customer support teams to ensure cohesive, integrated messaging

Requirements

• 5+ years of experience in brand and content marketing, preferably in healthcare or education technology
• Strong writing, editing, and communication skills
• Ability to create compelling content for diverse audiences
• Proven experience with content management systems
• Knowledge of social media and email marketing
• Creative thinking and strong project management skills
• Experience with design and web tools such as HTML, CSS, and WordPress
• Physical Requirements
• - Ability to safely and successfully perform essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative and/or quantitative productivity standards
• - Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards

Preferred

• Bachelor's degree in Marketing, Communications, Business, Medical Science, or a related field preferred

Benefits

• Health, dental, and vision coverage for you and your family
• 401(k) with employer matching
• Generous PTO and paid holidays
• Casual, collaborative, and inclusive work culture