Marketing Manager - Flavored Malt Beverage/FMB - Field Brand Team - CO

Responsibilities

• Lead Market & Field Marketing Strategy
• Develop local market and field marketing plans for the FMB portfolio, translating national brand priorities into programs that drive commercial growth.
• Partner with Sales, market leadership and distributors to align programming with local market needs and route-to-market structures.
• Evaluate program feasibility, including timing, approvals, operational requirements and distributor readiness.
• Drive Local Activation & Commercialization
• Lead innovation launches, sampling, experiential programs, partnerships, sponsorships and promotional activities to drive trial and visibility.
• Identify local partnerships and opportunities that strengthen brand presence and commercial impact.
• Develop execution briefs, timelines and standards to support consistent activation across markets.
• Address execution challenges, clarify ownership and escalate risks as needed.
• Enable Sales, Distributors & Market Partners

Requirements

• Commercial Marketing Experience: 5+ years of experience in Commercial Marketing, Field Marketing, Trade Development, Brand Marketing or a related discipline, preferably within a consumer-facing, fast-moving category.
• Industry Experience: Experience in beverage alcohol, FMB, beer, ready-to-drink, convenience, grocery or another fast-moving, regulated category required.
• Local Market Expertise: Culturally curious and deeply connected to the local community, with a strong understanding of the venues, customers, events, communities and social environments that influence what is relevant in-market.
• Grassroots & Entrepreneurial Mindset: Entrepreneurial and highly resourceful, with the ability to build brands from the ground up and find creative ways to generate awareness, trial and advocacy through local relationships and partnerships.
• Local Network & Relationship Building: Demonstrated ability to build and leverage a broad network across bars, hospitality, sports and recreation, events, social clubs, creators, cultural organizations and other local groups to create meaningful brand-building opportunities.
• Marketing & Commercial Acumen: Demonstrated ability to translate brand strategy into locally relevant, compelling programs that support consumer engagement and commercial objectives.
• Financial Acumen: Experience managing field Brand Investment, including budgeting, forecasting, tracking and disciplined deployment of resources.
• Influence & Collaboration: Strong influence, communication, presentation and organizational skills, with demonstrated ability to work effectively across Sales, Brand, Finance, distributors, agencies and other cross-functional teams.
• Technology & Business Tools: Proficiency in Microsoft Office, Salesforce and SAP.
• Travel: Willingness and ability to travel up to 50%.