Marketing Manager

Berwick, PA (On-site)

Salary Not AvailableManager4+ years expFull time

Posted 2 months ago

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Job Summary

Own the strategic execution and cross-functional coordination of the bank’s sales support and marketing efforts, translating an annual plan into funded initiatives across advertising, research, PR, and product development.

  • Strategic Ownership: Lead the development and implementation of marketing strategies and tactics tied to the department’s annual goals.
  • Cross-Functional Execution: Align efforts across divisions, supervise personnel, and ensure regulatory and policy compliance while maintaining records and reporting.
  • Stakeholder Communication: Drive strategic brainstorming, manage inquiries, and maintain clear management communications to accelerate initiatives.

Job Description

Responsibilities

  • Provide leadership in the development and implementation of sales support and marketing strategies and tactics
  • Advertising, market research, communications, public relations, and product development
  • Implement strategies to achieve goals developed for the department as part of the bank's annual operating plan
  • Participate in strategic brainstorming sessions
  • Coordinate work with the division, department, or unit, as well as with other divisions, departments, or units
  • Supervise assigned personnel
  • Comply with established operating policies and procedures
  • Ensure the department's compliance with operating policies and procedures and outside regulatory requirements
  • Communicate with appropriate management and staff personnel
  • Respond to inquiries

Requirements

  • Bachelor of Science or Arts degree in a related field of study with a minimum of 4 years related experience preferred
  • Must be self-motivated and possess excellent interpersonal, communication, and teamwork skills.

Preferred

  • positive, pro-active, problem solving, team player, willing to hold themselves accountable

Benefits

  • paid holidays and vacation
  • 401k
  • educational benefits
  • career growth opportunities
First Keystone Community Bank logo

First Keystone Community Bank

First Keystone Community Bank, a subsidiary of First Keystone Corporation (Stock Symbol: FKYS.ob), has been owned and operated by local men and women since 1864. First Keystone Community Bank has grown from one 18'x 25' building in Berwick PA., to 19 full-service offices throughout Columbia, Luzerne, Monroe, Montour and Northampton Counties. The bank also operates 20 ATMs, and banking at home via the Internet, and telephone mobile banking.First Keystone Community Bank offers a variety of consumer products including checking, savings, money market, certificates of deposit, personal loans, mortgages, and home equity loans. In addition, the Bank offers Trust & Financial Planning through its affiliation with Infinex Investment, Inc. For the business community, commercial banking and lending products are offered.Maintaining our respect for tradition and service, while at the same time providing our customers with the most current and innovative banking tools available, is our philosophy and is simply stated in our Bank's motto: "Yesterday's Traditions. Tomorrow's Vision."

Berwick, Pennsylvania, USA
166 employees