Marketing Manager

Responsibilities

• Brand Management + Strategy: Serve as the primary day-to-day marketing lead for assigned restaurant and hospitality brands.
• Develop and manage individual marketing calendars based on each brand's goals, seasonality, events, menu changes, local market and revenue opportunities.
• Understand each concept's positioning, guest demographic, competitive landscape, voice and visual identity, and ensure that marketing remains consistent across every guest touchpoint.
• Identify opportunities rather than simply responding to requests. We expect our Marketing Managers to proactively bring forward ideas, solutions and recommendations for the brands they manage.
• Restaurant Openings + Brand Launches: Lead the marketing workstream for new restaurant openings, additional locations and major brand initiatives.
• Build and manage launch timelines across departments and ensure required marketing elements are completed on schedule.
• Coordinate everything from digital presence and guest communications to menus, signage, collateral, photography, events, local marketing and opening campaigns.
• Work cross-functionally to identify missing pieces, establish ownership and keep projects moving toward opening.
• Digital Marketing + Guest Communications: Manage the ongoing digital presence of assigned brands across: Social media, Email marketing, SMS marketing, Websites, Google Business Profile, Yelp and TripAdvisor, OpenTable and other reservation platforms, Toast and restaurant technology platforms, Online menus and third-party listings, Guest databases and loyalty programs, Local SEO and search visibility, Paid and organic digital campaigns
• Develop campaigns designed to increase awareness, reservations, traffic, guest engagement and revenue.

Requirements

• 3+ years of marketing experience, with restaurant, hospitality or closely related multi-location experience strongly preferred
• Experience independently managing multiple brands, locations, accounts or clients simultaneously
• Strong understanding of both digital and traditional marketing
• Experience developing and executing integrated marketing campaigns
• Working knowledge of social media, email, SMS, websites, local SEO and digital reputation management
• Familiarity with restaurant platforms such as OpenTable, Toast, Google Business Profile, Yelp and TripAdvisor
• Experience with guest databases, loyalty programs and CRM/marketing platforms
• Understanding of restaurant openings, events, promotions and local store marketing
• Ability to develop clear briefs and successfully manage designers, content creators, vendors and cross-functional partners
• Strong project-management skills with the ability to manage multiple deadlines and shifting priorities simultaneously

Benefits

• Health insurance employer contribution
• Paid time off following one year of employment
• Flexibility in managing your daily schedule and workload
• Exposure to and experience across a growing portfolio of restaurant and hospitality brands