Marketing Manager

Responsibilities

• Email Marketing via Bloomreach
• Build campaign templates
• Set up email campaigns and email journeys; set deployment criteria with review from a manager or senior team member
• Set up logic in email journeys; create A/B testing and targets
• Send comms to Agent Support Team
• Investigate and troubleshoot email-related issues, escalating to senior team members as needed
• Support miscellaneous reporting/email attribution analysis requests
• Maintain the Agents Marketing Calendar
• Marketing Management
• Assist in creating and coordinating incentives for the agency channel

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
• 3 - 5+ years of experience in marketing, ideally with a focus on email/lifecycle marketing or marketing operations within a fast-paced or tech-oriented environment.
• Deep understanding of email service platforms (e.g., Bloomreach, Braze, HubSpot, or similar) and the mechanics of campaign journeys, deployment logic, and A/B testing.
• Excellent analytical, communication, and stakeholder management skills, with the ability to work cross-functionally across marketing, engineering, and data teams.
• Strong organizational skills with the ability to manage multiple concurrent projects - from campaign calendars to event logistics to MarTech initiatives without losing attention to detail.
• Experience managing or partnering with external vendors (e.g., incentive, gifting, or print/production vendors) and tracking spend against budget.
• Experience coordinating event or conference logistics (registration, shipping, on-site materials, follow-up reporting) is a plus.
• Insurance industry experience is a plus.

Preferred

• Insurance industry experience is a plus.

Benefits

• partially subsidized medical plan
• fully subsidized vision/dental options
• life insurance
• disability insurance
• 401(k)
• flexible paid time off
• parential leave and more