Marketing Manager

Responsibilities

• This role starts with our members. You’ll shape how we communicate with them, turn their experiences into reviews, referrals and community proof, and use what we learn from them to create content no competitor can copy.
• Member lifecycle marketing
• Own the creative and messaging that help members onboard, stay, refer and come back.
• Create member communications (email, SMS, portal messaging and more), focusing on design, messaging and calls to action. Operations and product teams support triggers and workflows.
• Craft messaging and on-brand creative for Refer-a-Friend, Ogre Points and other member growth programs across touchpoints.
• Develop winback campaigns for former members and lapsed leads, including offers, messaging and timing, and partner with operations on triggers.
• Test and measure lifecycle messages, and report on their impact on retention over time.
• Reputation and community
• Extend member experiences into public proof and conversation.
• Expand on programs that encourage happy members to leave reviews and share their experience.

Requirements

• Based in the Houston area.
• 5+ years in content marketing, social, lifecycle or CRM marketing, ideally in a consumer subscription, membership or utility business.
• Experience planning lifecycle, retention or winback campaigns with clear success metrics.
• Comfort with data: you can pull insights from analytics, CRM & review data and turn it into action.
• Exceptional copywriting across formats: long-form, web, social, email and direct response.
• Working fluency with AI writing tools, plus the editorial judgment to make AI-assisted work sound human, accurate and on-brand.
• Experience engaging communities on Reddit, forums or review platforms.
• Working proficiency in Adobe Illustrator (editing and exporting brand assets) and Canva.
• Solid understanding of SEO fundamentals and a working point of view on how content earns visibility in AI and LLM search.
• Experience directing agencies or freelancers.

Preferred

• Video production and editing skills for short-form social and web video.
• Spanish language proficiency.
• Experience in Texas's deregulated electricity market, energy or another regulated consumer category.
• Experience with marketing automation or CRM platforms.
• Experience managing brand social platforms such as Meta and LinkedIn.

Benefits

• We offer a comprehensive benefit package with options for you and your dependents. 401(k) retirement plan with a 5% employer match to maximize your savings.