Responsibilities

• Partnering with the Vice President of Marketing to develop and implement the annual marketing strategy, analyzing campaigns and recommending modifications
• Working with Property Managers and Regional Property Managers to maximize property marketing and advertising campaigns, curb appeal and model and clubhouse presentation
• Traveling regularly to communities across the portfolio to visit sites, inspect grounds and buildings, and support on site teams
• Developing local and regional market knowledge across New England, the Mid-Atlantic and Southwest Florida
• Reviewing traffic and lead reports, shopping reports and leasing phone calls, and assisting with company-wide leasing training initiatives
• Managing company social media profiles by developing and posting content, monitoring responses and engaging appropriately
• Working with on-site teams to monitor and address customer reviews on Google, Yelp, Facebook, ApartmentRatings.com and other platforms
• Designing marketing collateral, including ads, fliers, banners and direct mail pieces
• Conducting annual marketing audits and vetting new marketing products and technologies
• Collaborating with advertising vendors, photographers and videographers to keep marketing assets current

Requirements

• Bachelor's degree in marketing, communications, or a related field is required
• Minimum of 3 years of marketing experience in a corporate or agency environment
• Ability and willingness to travel up to 75% of the time, by car or plane
• Proficiency with Adobe Creative Suite and all Microsoft Office programs
• Strong knowledge of social media platforms including Facebook, Instagram, YouTube and Pinterest
• Superior written and verbal communication skills, including the ability to present and train before groups
• Ability to think, plan and execute multiple tasks with minimal supervision
• Strong organizational skills
• Customer service mindset
• Team player

Preferred

• Property management industry experience is preferred, but not required

Benefits

• Health & Wellness Benefits. We offer coverage for medical, dental, and vision.
• Paid Leave. We provide paid vacation, sick and personal holidays.
• Retirement Planning. We offer a 401k program with company match.
• Dolben University. Educational programs to support career development and growth.