Continuous

Marketing Manager, Demand Generation (SaaS, Financial Institutions)

USA (Remote)

Salary Not AvailableManagerFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive demand generation and brand-aligned campaigns to generate predictable pipeline and revenue for Continuous.

  • Own events, demand gen, ABM, and customer marketing to create high-touch moments and expansion opportunities.
  • Must-have: Experience with GA4, HubSpot analytics, and Salesforce reports.
  • Standout: Cross-functional collaboration across Sales, CS, and Product Marketing with a rebrand execution view.

Job Description

Responsibilities

  • Own the strategy and execution behind our events, customer marketing, and brand reinforcement initiatives, driving predictable pipeline while bringing our recent rebrand to life in the market.
  • Own the strategy and execution of our demand generation engine: Your events and webinars create high-touch moments that deepen relationships and generate pipeline.
  • Your ABM programs deliver personalized experiences to target accounts across multiple touchpoints.
  • Your customer marketing initiatives turn existing relationships into expansion opportunities.
  • Your paid advertising and email nurture campaigns amplify these efforts, ensuring the right message reaches the right person at the right time.
  • Lead scoring frameworks ensure Sales receives prospects who are genuinely ready to engage.
  • In your first 6 weeks, immerse yourself in Continuous—our product, our customers, and our market: deep-dive into our intelligent automation solutions, understand our customer base, build relationships with key stakeholders across Sales, Customer Success, Product Marketing, and leadership, assess current demand generation efforts, master the HubSpot, Salesforce, and marketing technology ecosystem.
  • In your first 3 months take ownership and begin executing on core demand generation priorities: begin executing on events and webinar programs, build the foundation for customer marketing, optimize lead scoring, launch targeted nurture campaigns, establish baseline dashboards.
  • Within 9 months, you will become the trusted demand generation expert driving predictable, scalable pipeline growth: own a demand generation engine with measurable pipeline and revenue impact, lead successful execution of quarterly events and webinar programs, establish the customer marketing function as a growth lever, drive continuous optimization of campaigns, reinforce the brand post-rebrand, be recognized as the strategic partner Sales turns to for pipeline generation.

Requirements

  • Experience with GA4, HubSpot analytics, and Salesforce reports.

Preferred

  • ABM Practitioner
  • Data-Driven Marketer
  • Campaign Orchestrator
  • Strategic Storyteller
  • Customer-Centric Growth Driver
  • Execution Excellence
  • Experimentation Mindset

Benefits

  • 100% company-paid health, dental, and vision insurance (including family coverage)
  • HSA Continuous contribution of $1,800 per year
  • 401K and matching of 100% for first 3% and 50-100 for next 4%, fully vested after 1 year
  • Flexible PTO, 13 paid holidays, plus 2 Quarterly Wellness Days
  • $100/month phone and internet reimbursement
  • Complete remote setup — Mac or Dell laptop, 2 monitors, and a one-time $250 gear stipend
  • Fully remote work environment across the contiguous U.S.