Marketing Manager

Responsibilities

• Develops, implements, and manages the District’s strategic marketing initiatives and activities.
• Produces written copy for marketing/promotional materials and public communications including, but not limited to, press releases, local newspapers, broadcast, social media, brochure/flyer content and digital promotions.
• Creates, maintains and strengthens the District’s overall brand through promotions in all media avenues and acts as the District’s designated marketing spokesperson.
• Gathers and analyzes information to identify new market outlets and the efficacy of existing marketing campaigns and strategies.
• Manages the Park District and Golf DeKalb websites by updating content to ensure information inconsistent throughout web pages and correlates directly to the seasonal brochure, closures of facilities, cancelations, or modifications of programs and special events.
• Develops new and innovative marketing promotions and campaigns that are relevant to the community and promotes engagement with our customers.
• Designs and enforces enforce graphic standards and consistency of all marketing materials throughout the District, including the design of the quarterly Program Guide.
• Manages the Park District’s and Golf DeKalb social media accounts. Works with staff to provide public information and promotion for the District’s various facilities, events, capital improvement projects, campaigns, seasonal recreational opportunities, and parks. Implements strategies to grow followers, engage and retain them. Tracks the performance and community engagement of social media campaigns and analyzes success to improve campaign content.
• Archives and organizes inventory of digital files, photographs, and videos.
• Generates and promotes the District’s sponsorship program and advertising program. This includes, but is not limited to, evaluating sponsorship needs, barter opportunities, and seeking sponsorships/advertisers, while maintaining District relationships with partnering businesses and organizations in cooperation with the Community Outreach Coordinator.

Requirements

• A minimum of two (2) years of relevant experience.
• A Bachelor’s degree in Marketing, Graphic Design, Public Relations, or Communications.
• Certified Park and Recreation Professional (CPRP) desired.
• Ability to develop, implement and manage the District’s social media strategy.
• Excellent customer service and oral/written communication skills. Strong writing and proofreading skills.
• A thorough knowledge of implementing a fiscal year budget and managing capital projects.
• Ability to work collaboratively with District staff and community organizations.
• Proven ability for successful promotion of events, sponsorships, and advertising recruitment.
• Detail oriented, organized, with ability to multi-task.
• Proficiency in Adobe Creative Suite/Cloud, Microsoft Office, Dropbox, Constant Contact, and website Content Management System.

Preferred

• Certified Park and Recreation Professional (CPRP) desired.