Marketing Manager / Creative Lead

Responsibilities

• Creative Leadership: Own the creative vision, brand identity, messaging, and campaign development across the organization.
• Marketing Strategy: Develop and execute company-wide and territory-specific marketing strategies.
• Lead Generation: Drive qualified leads through digital advertising, SEO, Google Ads, social media, traditional advertising, and community initiatives.
• Brand Management: Ensure a consistent, recognizable, and memorable GOAT brand across all marketing channels and territories.
• Field Team Support: Develop marketing campaigns, promotions, and materials that help our technicians and installers generate revenue.
• Budget & ROI: Manage marketing budgets, track lead performance, measure campaign effectiveness, and maximize return on investment.
• Community Engagement: Identify local partnerships, sponsorships, events, and creative opportunities to expand our presence.
• Vendor Management: Oversee marketing agencies, designers, creative partners, and advertising vendors.

Requirements

• Bachelors Degree in Marketing, preferres
• 5+ years of marketing experience preferred
• Proven experience in creative leadership, brand development, and lead generation.
• Experience managing multiple locations, markets, or territories.
• Strong knowledge of digital marketing, SEO, PPC, social media, and advertising.
• Ability to develop creative campaigns AND measure their results.
• Experience managing marketing budgets and outside vendors.
• Home services, plumbing, HVAC, electrical, or similar industry experience is a strong plus.
• A self-starter who takes ownership, thinks strategically, and isn't afraid to roll up their sleeves.

Preferred

• Home services, plumbing, HVAC, electrical, or similar industry experience is a strong plus.