Marketing Manager

Responsibilities

• Lead all local marketing initiatives for Cosm Hollywood Park across sports, entertainment, and special events.
• Develop and execute go-to-market and promotional campaigns that maximize awareness, attendance, and ticket sales.
• Build strategic partnerships with local organizations, sports teams, media outlets, and community groups to drive traffic and brand affinity.
• Identify and activate field marketing opportunities—including festivals, cultural events, and neighborhood moments—to connect with target audiences.
• Collaborate cross-functionally with Cosm’s central Creative, Partnerships, Programming, and Digital teams to localize national campaigns.
• Manage local influencer partnerships and content collaborations to generate authentic, market-specific buzz.
• Optimize performance across paid, owned, and earned channels using insights and analytics to inform targeting, creative, and media mix.
• Partner with the ticketing and CRM teams to drive conversion, re-engagement, and loyalty.
• Serve as the on-the-ground brand ambassador, representing Cosm in the Hollywood Park community and fostering ongoing local relationships.
• Support launch and ongoing campaigns for tentpole events and major premieres at the Hollywood Park venue.

Requirements

• Bachelor’s degree in marketing or related field.
• 6–8 years of experience in marketing, ideally with entertainment, sports, or live event brands.
• Proven experience in local or regional marketing, field marketing, or venue-based roles focused on driving foot traffic or ticket sales.
• Track record of building community and partnership programs that enhance local visibility and deliver measurable business results.
• Strong understanding of Hollywood Park’s cultural landscape, audience behavior, and media ecosystem.
• Data-driven mindset with the ability to interpret campaign performance and pivot strategies.
• Excellent communication and storytelling skills—comfortable presenting ideas to leadership and partners.
• Strong organization and project management capabilities; thrives in a fast-paced, collaborative environment.
• Passion for live entertainment, sports, and experiential marketing.
• Ability to travel 10%