Marketing Manager

Responsibilities

• Local Marketing & Community Engagement - Develop and execute local marketing initiatives that increase Coolray Atlanta's visibility, customer engagement, and market presence.
• Local Marketing & Community Engagement - Coordinate local promotions, events, sponsorships, community partnerships, grassroots initiatives, and brand activations.
• Local Marketing & Community Engagement - Build and maintain strong relationships with community organizations, businesses, schools, nonprofits, event organizers, and strategic partners.
• Local Marketing & Community Engagement - Identify new opportunities to increase brand awareness and establish Coolray Atlanta as a trusted local service provider.
• Local Marketing & Community Engagement - Represent Coolray Atlanta professionally at community events, sponsorships, networking opportunities, and other market-facing activities.
• Local Marketing & Community Engagement - Maintain an active understanding of local market trends, competitors, community activity, and customer needs.
• Field & Operations Partnership - Understand current business priorities, growth objectives, capacity, and service-line needs.
• Field & Operations Partnership - Identify local market opportunities and customer experience gaps.
• Field & Operations Partnership - Recommend local marketing opportunities that support business priorities.
• Field & Operations Partnership - Identify opportunities to support HVAC, Plumbing, Electrical, Drain, Indoor Air Quality, Generator, and other service lines as appropriate.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
• Experience in local marketing, field marketing, community engagement, event marketing, customer experience, reputation management, or a related discipline.
• Demonstrated ability to build relationships and represent a brand professionally in the community.
• Experience creating or capturing engaging organic social media content.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills.
• Strong relationship-building skills with field leaders, operations teams, vendors, community partners, and internal stakeholders.
• Proficiency with Microsoft Office 365, including Excel, PowerPoint, Outlook, Teams, and SharePoint.
• Ability to learn and effectively use business systems, marketing platforms, customer feedback tools, and reporting systems.
• Strong attention to detail, follow-through, and ability to work independently.

Preferred

• Experience in home services, HVAC, plumbing, electrical, drain, retail, franchise, field services, or a multi-location environment.
• Experience working directly with operations or field leadership.
• Experience managing community partnerships, sponsorships, events, or grassroots marketing.
• Experience with customer lifecycle marketing, retention, membership, loyalty, or reactivation initiatives.
• Familiarity with Google Reviews, NPS, customer satisfaction programs, and reputation management.
• Experience using CRM, customer, operational, or business intelligence dashboards.
• Experience working with agencies, vendors, community organizations, and sponsorship partners.
• Photography and video experience, including capturing field content and producing engaging marketing assets.
• Understanding of local market competition and consumer behavior.

Benefits

• Market Value Compensation - $107,000-120,000/base
• Robust PTO Plan
• Health, Vision and Dental plans for you and your family to choose from
• 401K Retirement Plan with company match up to 30%
• Life Insurance, Short-Term and Long-Term Disability
• Special Program Options: FSA, EPA, Legal Services, and Identity Theft
• Continuous Training for your Professional Development
• Working in a dynamic, collaborative, and fun environment
• Coached and supported career growth