Responsibilities

• Serve as marketing expert for responsible categories, gaining an intimate knowledge of the category, brands and retail space; understanding the cadence of launches and promotions.
• Develop and maintain category overviews and brand playbooks for respective categories.
• Conduct research using secondary data sources such as trade journals, industry publications/data (IRI, Mintel, etc) social media platforms, & other internet sources to monitor the market and trends. Perform regular store checks and attend trade shows, exhibitions and presentations as needed.
• Utilize category knowledge to influence strategy and proactively identify new business opportunities.
• NA partner to the Global Category leader for Fabric and Home Care. Implement NA marketing section of the global category plan.
• Prepare Go-to-Market solutions.
• Identify, track and forecast trends (consumer, lifestyle, etc.) and their impact on evolving sensorial and fragrance category preferences.
• Develop workshops for both internal and external clients based on trend and consumer insights, collaborating with designers to create engaging experiences and interactive solutions.
• Present trends effectively and interactively to customers to generate new business opportunities.
• Lead in-market experiences for internal and external clients (e.g. trend tracking).
• Collaborate with cross-functional teams, including Sales, Insights, Creative Development & Applied Research, to inspire winning fragrance proposals.
• Manage ideation process – trend spotting, brainstorming, concept ideation/ development/presentation, anchored with a consumer centric approach.
• Analyze customer brand/fragrance portfolios and product lines to identify gaps and growth opportunities.
• Provide brief submission support with creative story telling for fragrance submissions. Can also include board mock-ups, packing and claim recommendations. Present to internal and external customers.
• Partner on global briefs as required.
• Organization of new product launch and smelling sessions for assigned categories.
• Contribute to key marketing tools such as Brand News, What’s Hot, New Product Wins, etc.
• Metis database management for assigned categories.
• Acquisition of market products as needed.

Requirements

• BA/ BS required; MBA beneficial.
• 5+ years of relevant marketing experience in consumer products categories. Fragrance/Flavor and/or CPG industry preferred.
• Strong verbal communication skills with the ability to communicate with clarity and confidence, bringing energy and engagement to both formal and informal presentations.
• Excellent written communication and storytelling capability.
• Proficiency with MS Office (Word, Excel, PowerPoint, Outlook, Teams).
• Experience with Canva, Adobe Creative Suite, and other similar platforms.
• AI experience and familiarity with generative AI tools for content development, analysis and work process optimization is essential.
• Experience with data analysis tools (i.e. Mintel, IRI, SPSS, Euromonitor, NPD, WGSN, etc.)
• Strong stakeholder management capabiliities and negotiation skills are a must.
• Highly creative and intuitive with a strong analytic mindset for interpreting data and trends.
• Demonstrated strategic thinking with the ability to see the big picture, while remaining detail-oriented.
• Ability to navigate complexity and influence stakeholders across a matrixed organization.
• Forward-thinking, agile mindset. Go-getter, self-starter mentality.
• Highly passionate about marketing and about the fragrance industry.

Benefits

• Become part of our open and transparent culture. It will give you the opportunity to flourish and to develop inspiring experiences that contribute to the health and well-being of consumers in 160 countries around the world.
• Putting our employees in focus fuels our strong company growth above market rates and makes us an excellent place to develop your career.
• Come join us and embark on a fascinating journey with Symrise.