Marketing Manager

Responsibilities

• Act as a primary marketing resource for Signarama franchisees, responding to questions, conducting consultations, and translating brand and network-level strategy into prioritized local action plans.
• Conduct local and national marketing performance audits across paid search, websites, local SEO and answer engine optimization, social media, online reputation, listings, lead capture, CRM workflows, and related digital channels.
• Review performance data, campaign signals, budgets, conversion tracking, attribution, lead quality, local conditions, and franchisee goals before recommending actions or escalation.
• Identify underperforming locations, campaigns, platforms, or processes; validate the underlying data; document findings; and coordinate clear next steps with franchisees, internal teams, agencies, and vendors.
• Deliver marketing training through webinars, workshops, owner meetings, and one-on-one coaching, with an emphasis on repeatable execution and measurable follow-through.
• Coordinate with key agency and platform partners on scope, implementation, training, marketing performance, issue resolution, deliverables, product feedback, and accountability.
• Manage marketing readiness for new-store launches, including the launch pipeline, platform setup, content, training, early campaign review, and the handoff from opening activity to sustained local marketing routines.
• Improve local website content, imagery, service pages, search visibility, conversion paths, and brand consistency while helping franchisees appropriately localize their marketing.
• Identify recurring franchisee or operational pain points and create scalable solutions, such as templates, dashboards, intake paths, automations, training resources, and source-of-truth practices.
• Maintain clear ownership, next actions, due dates, and follow-up after consultations, meetings, tickets, performance reviews, and vendor discussions.

Requirements

• Bachelor's degree in marketing, business, communications, analytics, or a related field; or an equivalent combination of education and relevant experience. 5+ years experience supporting multi-location, agency, or field marketing environments is preferred (franchise knowledge a plus).
• Demonstrated experience in performance marketing, digital marketing analysis, training, vendor coordination, and client or franchisee consultation is strongly preferred.
• Ability to read and interpret reporting, agreements, process documentation, platform guidance, and business communications.
• Ability to prepare clear reports, recommendations, training materials, presentations, and correspondence.
• Ability to speak effectively with franchise owners, employees, vendors, agencies, and leadership groups.
• Ability to interpret data and instructions presented in written, oral, dashboard, spreadsheet, visual, or schedule form and to distinguish tracking or data-quality concerns from true performance issues.
• Proficient in the Microsoft Office Suite.
• Strong working knowledge of web browsers, CRM systems, digital marketing and reporting platforms, project or task management tools, and virtual meeting and training software.
• Ability to learn and support franchise technology and vendor platforms.

Preferred

• Familiarity with paid search, web analytics, local SEO, reputation management, social media management, lead routing, dashboards, and AI-enabled productivity tools is preferred.

Benefits

• Competitive compensation
• Comprehensive training to hone your skills at our headquarters
• Travel opportunities
• Medical, Dental, Vision, and Life insurance coverage
• Generous time off (PTO)
• 401(k) plan with company match
• Social gatherings and team building activities
• Leadership workshops for personal development
• Recognition for our top performers
• Philanthropy - a chance to give back to the community