Responsibilities

• Work directly with company leadership to develop comprehensive marketing strategies aligned with company goals, focusing both on digital advertising and outreach, as well as content creation and design.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, and other industry-specific channels.
• Utilize SEO tools and techniques to improve website visibility, conduct keyword research, and implement SEO best practices for organic growth.
• Oversee website management to ensure content is engaging, accurate, up-to-date, and optimized for search engines.
• Coordinate email marketing campaigns using marketing automation tools to nurture leads and enhance customer retention.
• Analyze web analytics reporting through Google Analytics, Google Tag Manager, and other tools to measure campaign performance and identify opportunities for improvement.
• Collaborate with graphic designers (or bring your own eye for design!) to create compelling visual content for digital ads, website assets, physical collateral, etc.
• Monitor industry trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and performance marketing to keep strategies innovative and effective.
• Manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines in a fast-paced environment.

Requirements

• 3+ years experience in marketing/comms, B2B/SaaS, healthIT, or related.
• Outstanding communication skills, especially in writing.
• Strong proficiency in SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, web analytics reporting, etc.
• Expertise in targeted digital marketing campaign setup, performance marketing, paid advertising campaign management, and social media advertising campaigns.
• Skilled in content creation, copywriting, and graphic design.
• Adequate technical proficiency to actually execute the campaigns you design :)
• Knowledge of email marketing platforms and marketing automation tools to streamline campaigns effectively.
• Excellent analytical skills with the ability to interpret data from web analytics tools to inform decision-making.
• Strong communication skills for collaborating across teams, balanced with the ability to stay motivated and productive on projects that require a "team of one".
• We expect a college degree or equivalent, but this does not necessarily disqualify great candidates.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance