Responsibilities

• Lead development of Pentair’s Filtration brand strategy to ensure strong positioning, meaningful value proposition, clear product differentiation, and brand messaging.
• Translate strategy into execution and measurable impact by owning customer segment-level go‑to‑market plans, sales playbooks, and enablement aligned to category and commercial priorities.
• Develop and maintain category and customer segment intelligence, including market structure, customer segment insights, competitive analysis, and Voice of Customer (VOC) synthesis to inform category strategy and go‑to‑market priorities.
• Own customer segment-level value propositions, messaging, and commercial claims, partnering closely with Product Management, Engineering, and Legal to ensure positioning is differentiated, accurate, and defensible.
• Lead commercially facing content strategy for assigned categories and customer segments, ensuring content supports priority use cases, buyer roles, and selling motions across direct and channel environments.
• Collaborate with the Group Marketing Leader and Demand Generation team to develop cohesive, multi-media campaigns, integrated with sales activity consistent with business channel strategy and growth initiatives.
• Lead the development of channel customer insights, which translate directly into opportunities to grow channel programs.
• Work closely with Sales and Product Management to identify and address gaps in positioning, messaging, packaging, pricing, or enablement that limit commercial effectiveness within priority customer segments.
• Ensure continuous development, implementation and execution of customer-facing tools and sales enablement assets including, but not limited to, dealer/distributor programs, channel programs, training, dealer portal content, and co-op programs.
• Support product and portfolio launch, coordinating cross‑functionally to ensure customer‑segment‑specific readiness, adoption, and commercial impact through Phase 0 NPI involvement.

Requirements

• Bachelor’s degree in marketing, Business, or related field; MBA or advanced degree a plus.
• 6-8 years of experience in B2B marketing, strategic marketing, product marketing, or category marketing, preferably in an industrial or manufacturing environment.
• Specific experience in water treatment is a plus.
• Proven ability to develop market and segment insight and translate it into effective positioning, sales enablement, and GTM execution.
• Ability to lead people, ideas, and strategies with an influencing and collaborative leadership style.
• Experience in brand strategy development, market insights and performance analysis, and new product development.
• Experience with market activation planning, including identification of customer needs, creation of programs and tactics satisfying unmet voice of customers, customer segmentation, product application, and storytelling solutions.
• Strategic problem solver with strong business acumen, analytical thinking, and demonstrated ability to develop, implement and execute strategic marketing plans.
• About 25% travel nationally is required.

Benefits

• As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.