Marketing Manager

Responsibilities

• Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
• Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients’ business needs and the solutions CCO can provide to drive customer success.
• Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
• Ensure Sales Leaders and Account Executives understand the value of CCO’s RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.)
• Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and/or local customers.
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region’s Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations.
• Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO’s RADAR Data Suite and positioning research and insights.
• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.

Requirements

• Bachelor’s Degree in Business, Marketing, Advertising, or equivalent field preferred; or equivalent combination of education, training, or military experience.
• A minimum of 5 years’ experience in Marketing, Advertising or Media. Digital media, ad sales marketing and leadership experience a plus.
• Well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.), creative design applications (i.e., Photoshop, Canva, InDesign) and social media platforms.
• Fluency with calculating common media math deliverables (i.e., GRP, reach & frequency) experience preferred.
• Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.
• Visioning and Alignment: Actively shaping and communicating the organizational vision and values to ensure understanding and alignment throughout the organization.
• Advertising and Sales Promotion: Developing advertising and promotional materials and tools in line with identified business needs.
• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization’s goals.
• Market Research & Consumer Behavior: Collecting and analyzing relevant market and consumer data to inform our customer’s marketing strategy. Market data includes customer, company, competitor, industry, and stakeholder analyses. Consumer data includes consumer behavior, attitudes, preferences, usage, and perceptions.
• Planning and Organizing : Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.

Benefits

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)