Marketing Manager

Responsibilities

• Supervise and coach a team of field marketing coordinators/representatives supporting individual office locations.
• Develop and execute local marketing plans (schools, community events, sponsorships, fairs) tailored to each office
• Build and maintain referral relationships with pediatricians, schools, and community organizations near each location.
• Coordinate new-office openings and re-launch events, including signage, collateral, and local media/press outreach.
• Ensure brand consistency (logo usage, messaging, patient-facing materials)
• Track and report on lead sources, event ROI, and new-patient acquisition by location
• Manage the field marketing budget and vendor relationships (promotional items, local advertising).
• Ensure materials and activities comply with HIPAA, ADA & CA advertising regulations applicable to dental practices.
• Maintain marketing collateral, signage, and promotional materials for offices
• Assist with patient referral and loyalty program initiatives

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 5+ years of marketing experience, including at least 2 years in a supervisory or lead capacity.
• Valid California driver's license, reliable transportation, and willingness to travel daily among office locations.
• Strong interpersonal and relationship-building skills, particularly with community partners and referral sources.
• Proficiency with basic marketing analytics and reporting tools

Preferred

• Prior experience in a dental support organization (DSO) or multi-site healthcare marketing environment
• Bilingual (English/Spanish)

Benefits

• Medical, Dental, Vision, 401k, PTO & Bonus opportunities
• Mileage reimbursement