Responsibilities

• Own and optimize the end-to-end conversion experience and performance for prospects from veterinary, breeder, and shelter channels. Define and test multichannel contact strategies across traditional and digital channels (email, SMS, handouts, phone) to grow response and enrollment rates from channel-sourced prospects.
• Create compelling conversion communications across traditional and digital touchpoints – informed by user insight and tested in partnership with the Digital Communications and field teams.
• Create campaigns targeting lead database segments to test messaging and promotional tactics that further lift response and enrollment rates.
• Partner with field and marketing teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success.
• Work closely with the UX and creative teams to optimize the on- and offline conversion experience for channel prospects.
• Understand the phone experience and leverage insights to influence conversion.
• Develop, manage, and communicate comprehensive communications testing plans and associated results.
• Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy.
• Continued learning and evaluation of the customer experience and development of new and innovative messaging, working closely with our internal compliance team.
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Requirements

• 5+ years of relevant consumer marketing experience
• Think creatively to create outstanding customer experiences
• See the whole funnel at once and know where to focus for the greatest lift
• Use data to make informed decisions and drive action
• Leverage experience and curiosity to drive innovation
• Thrive in a fast-paced environment and adapt quickly to change
• Collaborate effectively to achieve successful outcomes
• Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Tableau, Survey Monkey)
• Knowledge of Adobe Marketo or other email platform is highly desired

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.