Responsibilities

• Lead the planning and execution of marketing campaigns across digital, social, print, email, and in-store channels
• Develop 360° campaign strategies that support product launches, brand moments, and seasonal promotions
• Manage the marketing calendar and collaborate cross-functionally to ensure alignment and on-time execution
• Partner with internal departments (sales, ecommerce, client development, creative) to ensure messaging and goals are unified
• Conduct market research and competitor analysis to identify opportunities and inform campaign direction
• Champion brand storytelling with a sharp eye for luxury positioning, customer insights, and content innovation
• Mentor and guide the marketing team, fostering an innovative, collaborative, and high-performance culture
• Oversee the Social Media & Marketing Assistant and delegate executional tasks where appropriate
• Collaborate with external partners, including agencies, designers, influencers, and vendors
• Serve as the point of contact for PR and media relationships; oversee media placements and public relations efforts

Requirements

• Strong background in luxury retail marketing
• Strong knowledge of and passion for jewelry and watches
• 8+ years of experience in strategic marketing, including campaign ownership
• Hands-on experience managing both traditional and digital marketing channels
• Proven track record managing campaigns, teams, and external vendors
• Deep understanding of social media platforms, from functionality to paid advertising products
• Strong creative skills with the ability to develop innovative and original ideas
• Strong proficiency in digital media and social media metrics, analytics, and monitoring tools
• Strong Photoshop and video editing skills for high-quality content creation
• Strong copywriting and editorial skills with the ability to quickly adopt, shift, and evolve tone of voice (editorial or copywriting experience required)

Preferred

• Master’s preferred

Benefits

• CD Peacock offers a competitive compensation and benefits package, including health benefits, paid time off, employee discounts, and opportunities for professional growth.