Responsibilities

• Design, update, and maintain company website pages and landing pages
• Ensure site design supports conversion goals and user experience best practices
• Collaborate with developers or use CMS platforms (e.g., WordPress, Webflow, HubSpot) to implement changes
• Monitor site performance, page speed, and mobile responsiveness
• Conduct keyword research and on-page SEO optimization
• Manage content strategy to improve organic search rankings
• Monitor site health, technical SEO issues, and backlink profile
• Track rankings, organic traffic, and conversion metrics
• Plan, launch, and manage paid search campaigns (Google Ads, Bing Ads)
• Manage budgets, bidding strategies, and audience targeting

Requirements

• Strong critical thinking skills and a fast learning curve — you pick up new tools and channels quickly
• Comfort with CMS platforms (WordPress, Webflow, Squarespace, HubSpot, etc.), or the ability to get up to speed quickly
• Strong writing and visual design sense
• Excellent collaborator who works well across teams and with senior leadership
• Ability to thrive in a fast-paced, nimble environment where priorities shift

Preferred

• 2+ years of experience in digital marketing, web design, or search advertising (see note below)
• Experience managing Google Ads and/or Bing Ads campaigns
• Understanding of SEO and AEO fundamentals (keyword research, on-page optimization, technical SEO, answer engine/AI search optimization)
• Familiarity with Google Analytics and Google Search Console
• Basic HTML/CSS knowledge
• Google Ads and/or Analytics certification
• Note : We’re open to candidates new to the industry if they’re a quick study, a strong collaborator, and bring sharp critical thinking. Experience is a plus, not a gate.

Benefits

• 401(k) with a generous company match
• Health, Dental, Vision insurance available the first day of the next month after employment.
• PTO available for use after 90 days of employment
• Paid volunteer time available after 90 days of employment, to give back to the Lancaster, PA Community
• Gym Membership provided to the employee at no cost