Responsibilities

• Design graphics and marketing assets in Canva to be used for emails, social media posts and other marketing materials
• Edit short-form video for Facebook, Instagram, TikTok, and YouTube; ~30 per month
• Manage a pipeline of creative content from external creators (UGC, influencers, customer submissions, Fiverr/Vidovo, etc.), coordinating relationships, production timelines, and payments.
• Manage and grow online communities through active engagement, comment moderation, real-time interaction, and relationship building with creators, brands, and consumers.
• Research and pitch new collaborations to strategically reach our targeted customer niches
• Track performance and analyze social media data to identify opportunities and inform future content strategy.

Requirements

• Two or more years in a marketing, content, or social media role
• Working knowledge of Klaviyo, Canva, and Hootsuite. Brand training is provided; tool training is not
• Comfortable editing short-form video in CapCut or similar platform
• A good eye for design
• Strong writing skills and the ability to pick up an established brand voice
• Genuine interest in marketing to an older audience, and in writing for people whose taste may differ from your own
• Ability to create content that hooks viewers in the first few seconds and structure content that keeps them watching
• Comfortable using AI tools as part of a daily workflow
• Organized, dependable, and able to keep a lot of moving pieces on schedule
• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. Ability to sit at a computer terminal for an extended period.

Benefits

• PTO, Sick Leave, holidays