Responsibilities

• Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
• Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results
• Manages a significant paid media budget while achieving world-class ROAS and conversion rates
• Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
• Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement
• Overseeing research of multiple requests from business development leaders across the country.
• Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
• Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
• Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support

Requirements

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Preferred

• Bachelor’s degree (MBA preferred).
• Extensive experience with paid media marketing execution
• Supervisory, paid media agency management
• Multi-channel paid media tactics (eCommerce focused preferred)
• Multi-country marketing plans (eCommerce focused preferred)
• Paid media collaboration plans with distributors / dealers
• Paid media execution experience with a Fortune 500 company

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*