Senior Business Strategy and Activation Director

New York City, NY (On-site)

$166K/yr – $305K/yrSenior Level12+ years expFull time

Posted 4 hrs ago

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Job Summary

Own and drive the Global Agency Business Development strategy, operating rhythm, and cross-functional initiatives, turning data into actionable plans and partnering with senior leaders to accelerate growth.

  • Own strategic direction and operating model
  • Lead cross-functional initiatives with Sales, Client Services, Marketing, Product, and Finance
  • Translate data into actionable insights for leadership decisions

Job Description

Responsibilities

  • Serve as the senior strategy and operations leader for the Global Agency Business Development organization, partnering with executive leadership to define priorities, improve operating effectiveness, and drive execution against growth goals.
  • Shape the Agency business strategy, including market priorities, growth opportunities, client and partner segmentation, resource allocation, and performance management.
  • Establish and lead the rhythm of the business, including forecasting, pipeline reviews, performance analysis, leadership meetings, planning cycles, and accountability mechanisms.
  • Partner with Business Intelligence and Analytics teams to uncover trends, seasonality, client behavior, and performance patterns across agencies, holding companies, regions, and advertiser portfolios.
  • Translate commercial data into clear insights and recommendations that help leadership understand performance, diagnose underlying drivers, identify emerging risks, and act on growth opportunities.
  • Build scalable operating infrastructure for the Agency business, including processes, governance models, decision frameworks, reporting, and tools.
  • Lead complex, cross functional initiatives spanning Sales, Client Services, Marketing, Product, Finance, Legal, Training, Sales Strategy, and Business Intelligence.
  • Represent the needs of the NAMER Agency commercial organization in the design of global and regional processes, systems, and tools.
  • Ensure forecasting, pipeline, account, and performance data are accurate, consistent, and useful for decision making.
  • Proactively identify business needs and advance initiatives independently, without relying on fully defined requirements or established processes.

Requirements

  • 12+ years of experience in Business Strategy, Sales Operations, Revenue Operations, Business Operations, Consulting, or a related field.
  • Meaningful experience working directly within, alongside, or in service of advertising agencies, agency holding companies, or agency focused commercial organizations is required.
  • Strong understanding of the agency ecosystem, including holding company structures, client relationships, commercial models, planning cycles, investment decisions, and the dynamics between agencies, brands, and media platforms.
  • Experience operating in a start up, scale up, transformation, or builder environment where processes, roles, and operating models were still being defined.
  • Demonstrated ability to create structure from ambiguity, develop practical solutions quickly, and refine them as the business evolves.
  • Experience serving as a strategic partner to senior Sales, Client Services, or commercial leaders.
  • Proven ability to shape business strategy, set priorities, define success measures, and translate strategy into operating plans and execution.
  • Strong analytical skills, including the ability to interpret complex data, identify underlying business drivers, and communicate clear recommendations.
  • Experience leading major cross functional initiatives in a matrixed organization.
  • Strong executive communication and presentation skills, with the ability to simplify complex issues and influence senior stakeholders.

Preferred

  • Experience in programmatic advertising, digital media, advertising technology, consulting, banking, or corporate strategy is preferred.

Benefits

  • In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
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The Trade Desk

4.1 Glassdoor

It's more than just clicks.Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising.That’s why we created an independent media buying platform designed for the open internet.One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.

Founded in 2009
Ventura, California, USA
4.6K employees (289 in marketing)
75% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
643.2K
Monthly Google Ads Budget
$191.9K
Traffic Source Mix
Search
34.5%
Direct
56.8%
Referral
5.9%
Social
1.6%
Paid
1%

Headcount Trend

Current headcount: ~4.6K

Marketing Team

Marketing Team Size
222 (5% of company)
Median Career Experience
12 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$257.5M
Last Raise
$125M
Post IPO Equity, 5 years ago

Funding History

  • Jul 2021
    Post IPO Equity
  • May 2016
    Debt Financing • $125M
  • Mar 2016
    Series C • $60M

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