Marketing Manager

Responsibilities

• Develop and execute marketing plans aligned with business priorities, growth objectives, customer needs and Sensitech Marketing & Communications direction.
• Translate business objectives into campaigns, go-to-market strategies and customer engagement programs that drive awareness, demand generation and business growth.
• Lead Sensitech marketing planning and execution for strategic initiatives.
• Collaborate with business leaders to identify growth opportunities and shape marketing strategies that support commercial objectives.
• Drive marketing programs that are customer-focused, commercially aligned and connected across channels, touchpoints and business priorities.
• Lead cross-functional market planning and integrated execution for strategic business initiatives.
• Develop and manage integrated plans that define target audiences, messaging, channel strategies, asset requirements, readiness milestones and success measures.
• Coordinate stakeholders across Business Development, Product Management, Sales, Digital/eCommerce, Communications, Customer Excellence, and other functional teams to ensure alignment and execution.
• Connect business strategy to marketing execution through the effective use of channels, content, digital programs and communications support.
• Apply sound judgment and adaptability to lead high-priority initiatives in a dynamic environment with evolving business needs.

Requirements

• Bachelor’s degree
• 5+ years of experience in Strategic Marketing and/or Commercial Marketing

Preferred

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field
• Experience in industrial manufacturing, technology, SaaS or other complex B2B industries
• Experience supporting global or multi-regional organizations
• Strong business acumen with the ability to translate commercial objectives into marketing strategies and actionable plans
• Experience leading go-to-market planning, campaign development and customer engagement programs
• Ability to develop clear messaging, campaign briefs, marketing plans and sales enablement content
• Strong stakeholder management skills with demonstrated ability to influence and align cross-functional teams in a matrixed organization
• Experience using campaign performance data, marketing analytics or business insights to recommend optimization actions
• Strong communication, writing and presentation skills
• Highly organized, collaborative and adaptable, with demonstrated ability to manage multiple priorities and lead complex initiatives in a dynamic business environment

Benefits

• Health Care Benefits : Medical, Dental, Vision; Wellness incentives
• Retirement Benefits
• Time off and Leave : Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
• Disability : Short-term and long-term disability
• Life Insurance and Accidental Death and Dismemberment
• Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
• Tuition Assistance