Marketing Manager, Brand IMP

Responsibilities

• Marketing Manager, Brand IMP KOHLER Kitchen & Bath North America is responsible for developing and leading category-specific integrated marketing plans that align brand strategy, business priorities, product launches, channel initiatives, and demand generation investments into a single cohesive annual marketing roadmap.
• This role serves as the quarterback of the marketing ecosystem, ensuring alignment across Category Management, Brand Strategy, Demand Marketing, Media, Creative, Digital Commerce, Retail, Trade, PR, Consumer Insights, and Product teams. This leader will translate business objectives into integrated marketing plans and lead execution of major campaigns, brand-level category demand generation initiatives, and product launch programs aligning strategies, timing and creative messaging in accordance with Kohler Co., market share, profitability and revenue goals ensuring a cohesive brand strategy across all touch points.
• The position owns category-level annual planning, marketing prioritization, campaign governance, and performance monitoring to ensure marketing investments drive both brand growth and business results.
• Annual Integrated Marketing Planning: Lead development of annual integrated marketing plans for assigned category portfolios. Prioritize launches, campaigns, and investment opportunities based on business impact while maintaining visibility of all marketing initiatives through a consolidated annual planning process. Ensure marketing priorities support both brand-building and demand-generation objectives.
• Brand/Category Positioning & Storytelling: Prepare annual marketing presentations that outline the brand's strategy and clearly articulated Point-of-Parity & Point-of-Difference opportunities. Deliver engaging and informative presentations to TOP clients, fostering a deeper understanding of the brand's direction and offerings. Evaluates competitor promotions and programs for each product group. Apprise business teams of competitor activities and changes in the marketplace.
• Go-To-Market Strategy: Work collaboratively with Product, Category, Channel & Strategy teams to build strong go-to-market strategies to support key new product launches & drive core business. Provides inputs on new product launch forecasts. Meets with cross-functional consumer facing stakeholders & external customers to determine future marketing needs and actions.
• Brand Execution Planning: Evaluates and assigns product launch priorities based on greatest opportunities to hit financial target, ROI and Brand metrics. Develops core marketing assets to be leveraged across all channels rooted in consumer insights and research. Develop recommendation for marketing mix strategies to build integrated, engaging consumer brand experiences.
• Collaborative Media Planning: Partner with Media Team to align the right content for the right platforms to support new launches. Monitor performance to identify opportunities for improvement & in-campaign optimization.
• Executional Excellence: Lead Product Launches & Campaigns by delivering clear, concise direction via business/creative briefs to creative & studio organization in the development of best-in-class content in a timely manner focusing on KPIs, Consumer needs and Budgets. Develops Content for Consumer Events (Live and Virtual) for assigned categories and themes. Develops and communicates Omni Channel key visual asset packages (messaging/imagery) to provide consistency and streamlined workflow.
• Training: Consults on the development of communication tools to aid product training for Kohler and Distributor Sales associates.

Requirements

• Bachelor’s degree in marketing or equivalent. MBA preferred.
• 7+ years of Marketing or Brand Management experience at Consumer Goods, Home, Lifestyle or Luxury brand teams/organizations.
• Demonstrated leadership cross-functionally with strong ability to influence complex organizations by building full trust from leaders, peers, and teams.
• Demonstrated ability to analyze, think creatively, innovate and plan with attention to detail and accuracy.
• Strong communication and presentation skills for internal and external audiences.
• Creative thinker & storyteller.
• Travel to trade shows, customer visits and training as needed, approximately 15%.

Preferred

• Experience in classical Brand Management with exposure to most aspects of marketing across NPD, Media management, Creative/Content briefing & development, Performance Marketing, Brand Strategy development, Integrated GTM, Campaigns & Programming preferred.

Benefits

• We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
• Why Choose Kohler? We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation.