Responsibilities

• Develop and execute integrated marketing campaigns aligned to US market needs, ICPs, and business growth targets
• Own localization of messaging, ensuring relevance and resonance within US healthcare and other key verticals
• Collaborate with content, digital, events, and sales teams to create compelling, high-quality campaign assets and collateral
• Support demand generation and lead generation initiatives across channels
• Manage day-to-day campaign execution, ensuring timelines, quality, and performance standards are met
• Work closely with SMEs and senior stakeholders to translate technical or complex information into clear, audience-ready messaging
• Identify and address delivery bottlenecks, improving speed, efficiency, and campaign effectiveness
• Contribute to campaign planning, prioritization, and strategic marketing initiatives
• Collaborate with external agencies and contractors, providing clear briefs and managing outputs
• Ensure consistent brand voice and positioning across all US-facing materials and campaigns
• Track and analyze campaign performance, providing insights and recommendations for optimization
• Stay current with industry trends, particularly in US healthcare, regulated markets, and B2B marketing

Requirements

• 5+ years in B2B marketing roles , with strong exposure to US markets, particularly healthcare
• Strong experience in B2B marketing, ideally within healthcare, life sciences, or regulated industries in the US
• Campaign planning, execution, and optimization
• Content development and briefing for US audiences
• Strong stakeholder management and cross-functional collaboration
• Ability to balance strategic thinking with hands-on execution
• Understanding of digital marketing channels (email, SEO/AEO, paid media, social)
• Experience with CRM and marketing automation platforms (Zoho desirable, Mailchimp)
• Strong analytical mindset with ability to interpret performance data
• Excellent written and verbal communication skills (native or near-native US English)
• Experience managing a CMS (WordPress desirable)
• Travel required: Occasional
• Bachelor's degree in marketing, Business, Communications, or related field (or equivalent experience)

Preferred

• Experience with CRM and marketing automation platforms (Zoho desirable, Mailchimp)