Marketing Manager (B2B)

Responsibilities

• Own and execute marketing programs for our core B2B product, the Ficoso due diligence and risk management portal.
• Shape our digital presence and leads both inbound and outbound integrated marketing initiatives to build brand awareness, thought leadership, and to generate demand, engagement, and conversion.
• The ideal candidate is equally comfortable developing strategy as well as rolling up their sleeves to execute campaigns, create content, lead go-to-market motions, analyze performance metrics, optimize marketing systems, and support sales success.
• Plan and manage annual trade show strategy — from logistics and exhibitor arrangements to all marketing assets (banners, collateral, giveaways).
• Support customer retention and customer engagement initiatives.
• Participate in Voice of the Customer programs, including surveys and interviews.
• Partner with Product Management on Go-to-Market (GTM) initiatives translating technical capabilities into compelling value propositions, customer communications, and launch campaigns.
• Collaborate with Sales to build account-based marketing (ABM) strategies and sales enablement assets, such as warm-up campaigns, one-pagers, presentations, battlecards, and case studies.
• Design dashboards and reporting that provides visibility into pipeline contribution, funnel performance, conversion, and return on investment (ROI).
• Continuously measure, analyze, A/B test and improve on website and campaign performance.

Requirements

• 5+ years of B2B marketing experience, ideally in SaaS, financial services and/or compliance.
• Bachelor's degree in business-related field, or equivalent experience/certificates. MBA preferred.
• Proven track record of spearheading multi-channel launch and/or demand generation campaigns.
• Deep expertise in creating engaging digital experiences, optimizing discoverability and crafting innovative strategies to promote awareness, thought leadership, engagement, and conversion.
• Authorized to work in the US.

Preferred

• MBA preferred.
• Experience with account-based marketing (ABM) strategies.
• Experience with marketing agencies, contractors, associations, and integration partners.
• Willingness to travel as needed.