Marketing Manager

Responsibilities

• Develop and execute a marketing strategy that supports company goals and the needs of each location.
• Plan coordinated campaigns across websites, social media, paid advertising, email, and in-store promotions.
• Tailor messaging to retail shoppers, resellers, and wholesale buyers while maintaining a consistent brand.
• Manage a marketing calendar for promotions, new inventory, seasonal opportunities, and company initiatives.
• Recommend marketing budgets and adjust spending based on priorities and campaign performance.
• Keep company websites current with accurate information and promotions, and improve online visibility and the customer experience.
• Plan, launch, and improve paid advertising and email campaigns to attract new customers and encourage repeat business.
• Regularly visit Bristol, Milford, Newington, and Waterbury to understand inventory, customer interests, and each location’s marketing needs.
• Work closely with location managers, sales teams, and leadership to identify opportunities and respond to changing business priorities.
• Capture photos and videos, create promotional materials, and manage social media with a clear purpose and consistent schedule.

Requirements

• Demonstrated experience developing and executing marketing strategies across multiple channels.
• Hands-on experience with paid advertising, social media management, website updates, and email marketing.
• Strong analytical skills and the ability to translate performance data into practical recommendations.
• Strong writing, communication, and organizational skills.
• Ability to independently manage multiple campaigns, priorities, and deadlines.
• Comfortable creating photo and video content in retail and warehouse environments.
• A proactive approach and willingness to take ownership of both strategy and execution.
• A valid driver’s license, reliable transportation, and the ability to drive regularly between all four locations.

Preferred

• Three or more years of relevant marketing experience.
• Experience in retail, e-commerce, wholesale, liquidation, or a business with multiple locations.
• Familiarity with search engine optimization and improving website conversions.
• Experience with graphic design, video editing, or managing outside marketing partners.
• A portfolio showing campaigns you managed and measurable results.

Benefits

• Health insurance
• 401(k)
• Paid time off
• Employee discount
• Opportunities for advancement