Responsibilities

• Help develop creative briefs and guide creative direction to meet advertising and public-facing communications objectives, including print, digital, and video assets.
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
• Present ideas and final deliverables to internal and external teams
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration from sales & engineering.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

Requirements

• At least ten years of experience in marketing, with a proven track record of leadership and strategy execution.
• Strong automotive industry knowledge (OE and aftermarket), preferably within off-road and adventure vehicles.
• Excellent communication and interpersonal skills.
• Exceptional analytical and data-driven decision-making abilities.
• Proven ability to design and develop multimedia training programs.
• Strategic thinker with a creative mindset.
• Demonstrated success in developing and executing marketing plans.
• Strong community engagement and brand-building experience.
• High level of professionalism and integrity.
• Excellent working knowledge of MS Word, Excel, PowerPoint, and Outlook.