Marketing Manager, Amazon Grocery at Amazon.com | Santa Monica, CA | $80K/yr – $103K/yr

Amazon.com

Marketing Manager, Amazon Grocery

Santa Monica, CA (Unknown)

$80K/yr – $103K/yrSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own multi channel email and onsite marketing for launches, omni channel growth, and customer events while shaping audience, creative, and performance analytics to move revenue; collaborate across Marketing, Creative, Product, and Analytics to turn data into scalable campaigns, and juggle strategic vision with execution.

Growth/Marketing Ops: plan and optimize messaging, audiences, and performance across channels.
Cross-Functional Influence: align Marketing, Creative, Product, and Analytics to improve engagement and outcomes.
Tools and Scale: maximize current tech stack and processes to improve efficiency without compromising customer experience.

Job Description

Conceptualize, build, and execute email and onsite channel marketing plans across key go to market initiatives including new store openings, omni channel growth campaigns, product launches, and strategic customer events. Responsibilities include creative development, audience segmentation, campaign execution, and performance analysis.
Optimize owned marketing across competing high priority business initiatives while creating cohesive, customer centric, and brand aligned messaging across channels.
Deeply understand and articulate the target customer; obsessively stay close to grocery trends, competitive dynamics, customer behaviors, and emerging business opportunities.
Understand key traffic and demand drivers including impressions, reach, clicks, conversion, and attributed revenue. Measure, track, and optimize campaign performance against business goals while documenting learnings and sharing best practices across teams.
Partner with stakeholders across Marketing, Creative, Product, and Analytics teams to derive critical insights from campaign and ranking engine data, and synthesize recommendations to improve customer engagement and business performance.
Understand how to maximize the value of existing marketing tools, technologies, and operational mechanisms while continuously challenging the status quo and identifying opportunities to improve scale and efficiency.
Lead and influence cross functional initiatives across multiple stakeholder groups, driving alignment and execution in ambiguous and fast moving environments.
Balance strategic thinking with operational excellence, managing multiple competing priorities while maintaining a high bar for customer experience, quality, and business impact.