Responsibilities

• Develop and supervise all marketing and communications strategies for the company to define objective, audience, message, and success measures for each campaign.
• Develop annual and quarterly marketing plans including priorities, campaign calendar, and budget recommendations.
• Create client-facing, recruiting, and employee-facing content for use in digital, written, and visual campaigns and materials, including photography, employee features, and community involvement.
• Oversee the development of goals and the implementation of comprehensive marketing campaigns to build and maintain a positive corporate brand.
• Oversee all digital marketing platforms to monitor search optimization, evaluate website performance, and assess discoverability in AI-driven and generative search channels.
• Review blog posts, social content, webpage rewrites, and collateral before publication for accuracy and brand consistency.
• Create and manage the marketing budget and ensure materials are developed and distributed within an appropriate timeline.
• Proactively seek new creative methods and strategies to increase internal and external awareness of key events.
• Capitalize on opportunities to promote and positively represent the organization to employees, customers, and the community across a variety of settings.

Requirements

• 5+ years of experience in marketing.
• Bachelor's degree in Communication, Marketing, Business, or related field.

Preferred

• Comprehensive knowledge of marketing strategy development, including annual planning, campaign architecture, and budget allocation for a multi-service-line business.
• Comprehensive knowledge of emerging AI and generative search channels and their effect on content discoverability.
• Thorough knowledge of digital marketing performance measurements, including web analytics, conversion tracking, KPI definition, and attribution.
• Thorough knowledge of search engine optimization, local search, and Google Business Profile management for service-based businesses.
• Thorough knowledge of agency management, including scope definition, deliverable review, and vendor accountability.
• General knowledge of digital asset management, including file structure, naming conventions and version control.
• General knowledge of content marketing and editorial review across blogs, web, email, and social channels.

Benefits

• Growth opportunities with a company that is leading the way in the industry.
• Generous compensation package.
• Health insurance including HSA with generous match
• 401k Plan with generous match
• Dental
• Vision
• Short Term Disability
• Life Insurance
• Profit sharing
• PTO