Responsibilities

• Own a portfolio of client accounts end-to-end, setting the strategic direction for their email and SMS retention programs.
• Establish and always meet deadlines across agreed upon timelines, launches, collaboration, and communication internally and client facing.
• Identifying growth opportunities, diagnosing performance gaps, and making informed decisions to improve outcomes.
• Develop a deep understanding of each brand's identity, tone, positioning, and visual journey.
• Translate brand DNA into campaign concepts that feel aligned, intentional, and culturally aware.
• Lead retention strategy across client accounts —Manage client ecosystems with a growth-first mindset
• Collaborate closely with a dedicated graphic designer to guide the visual and narrative direction of campaigns, not just execute them.
• Work directly with founders, designers, and internal marketing teams to translate brand identity into performance-driven storytelling.
• Drive drop strategies, product rollouts, retention systems, and cultural moments — not just contribute to them.

Requirements

• Minimum high school diploma or GED.
• A strong understanding of youth culture, fashion, streetwear, e-commerce brand environments
• 2-3+ years building and maintaining email and SMS marketing campaigns, flows & flow structure, signup form optimisation & implementation
• Professionalism & accountability - respect for your responsibilities, coworkers and clientele
• Confident client-facing communicator — able to lead calls, present work, and manage feedback and approval processes in a timely manner
• Proficiency with ESPs such as Klaviyo, Mailchimp, or Attentive, and familiarity with SMS platforms
• Strong project management skills with experience handling multiple client accounts simultaneously and collaborating across multiple internal/external teams.
• Proven ability to brief, coordinate, and manage designers, across concurrent projects (copy, design, layout/arrangement, clickability)
• Analytical mindset with the ability to interpret campaign performance data and recommend actionable improvements
• Eagerness to learn, explore and innovate new strategies across your clientele