Responsibilities

• Own and manage lead lifecycle processes within HubSpot, including lead capture, scoring, segmentation, routing, and handoff to Sales.
• Develop and manage lead nurturing programs that support prospect engagement and movement through the sales funnel.
• Partner with Sales to define lead stages, establish handoff requirements, and optimize CRM processes and automation.
• Design, build, and maintain HubSpot workflows, sequences, and automations supporting Marketing and Sales activities.
• Manage HubSpot integrations with the ERP system and other business and digital platforms.
• Maintain database quality through segmentation, deduplication, enrichment, list governance, and ongoing data management.
• Regularly audit and optimize the HubSpot environment to support business growth and evolving marketing and sales requirements.
• Manage agency and external partners supporting HubSpot, website, and digital marketing initiatives.
• Plan, develop, and execute email marketing campaigns and digital newsletters for global audiences.
• Develop and maintain email content, templates, segmentation, and campaign schedules aligned with marketing objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience.
• 5-8 years of professional experience in B2B digital marketing, preferably within a technology, manufacturing, or industrial environment.
• Demonstrated expertise with HubSpot, including hands-on experience managing the platform and completed projects involving CRM, marketing automation, and lead management.
• Experience integrating HubSpot with ERP systems and other business and marketing platforms.
• Proven experience developing and managing lead generation, lead nurturing, and marketing automation programs.
• Proficiency with WordPress and working knowledge of HTML.
• Hands-on experience with SEO tools such as SEMrush or similar platforms.
• Experience managing multi-language websites, localization projects, or digital content for global markets.
• Experience working with international or global marketing teams and audiences across multiple regions.
• Strong proficiency with Google Analytics (GA4) and HubSpot analytics.

Preferred

• HubSpot certifications are a plus.
• Experience within the manufacturing, technology, RFID, or related industries is a plus.