Responsibilities

• Develop and execute influencer marketing strategies aligned with Hyundai brand pillars, launches, and cultural moments
• Identify and vet creators across tiers (macro, micro, emerging) with an emphasis on cultural relevance, diversity, and brand alignment
• Build and maintain a robust influencer ecosystem spanning lifestyle, automotive, tech, and design
• Own end-to-end execution of influencer campaigns—from briefing and contracting to content delivery and reporting
• Lead always-on and tentpole campaigns (vehicle launches, partnerships, experiential moments)
• Collaborate with creative, social, and media teams to ensure integrated campaign delivery
• Partner with creators to develop authentic, high-performing content that balances brand storytelling with platform-native execution
• Provide clear creative direction while allowing for creator-led storytelling
• Ensure all content aligns with Hyundai brand standards and positioning
• Track, analyze, and optimize influencer performance using key KPIs (engagement, reach, CPM, conversions, brand lift)

Requirements

• 3–5 years of experience in influencer marketing, social media, or creator partnerships
• Proven track record managing successful influencer campaigns end-to-end
• Strong understanding of social platforms (Instagram, TikTok, YouTube) and creator economy trends
• Experience working with paid media amplification (boosting, whitelisting, dark posting)
• Excellent project management and communication skills
• Ability to balance creative storytelling with performance-driven outcomes

Preferred

• Cultural fluency and trend awareness
• Strategic thinking with a test-and-learn mindset
• Strong creative judgment and storytelling instincts
• Analytical rigor and comfort with performance metrics
• Relationship-building and negotiation skills
• Experience in automotive, or lifestyle brands is a strong plus

Benefits

• Access to our health benefits
• 401k match
• Paid sick days
• On-site Barista
• Beautiful campus across from the Pacific Ocean