Responsibilities

• Strategy Support
• - Contribute to the development of strategic plans and influencer programming that advance PlayStation’s global marketing objectives.
• - Gather and analyze campaign data to identify insights and improvement opportunities for influencer and talent engagement.
• - Support cross-functional teams to align influencer activities with brand campaigns and key initiatives such as global events and product launches.
• - Ensure brand consistency and accurate messaging across influencer activations and communication channels.
• Planning & Execution
• - Assist in the coordination and execution of influencer and creator campaigns to support global marketing priorities across the PlayStation brand, hardware, and software.
• - Track campaign performance metrics and assist in preparing regular reporting on program effectiveness.
• - Collaborate with agency and vendor partners to ensure campaign deliverables are met on time, within budget, and according to established guidelines.
• - Maintain internal documentation, trackers, and communication workflows for assigned campaigns.

Requirements

• 3-5 years of experience in influencer marketing, brand partnerships, or related fields (gaming, entertainment, or agency experience preferred).
• Strong understanding of digital content, social platforms, and influencer ecosystems.
• Experience supporting or coordinating marketing campaigns involving influencers or creators.
• Bachelor’s degree in Marketing, Communications, or a related discipline preferred.

Preferred

• The ideal candidate is organized, proactive, and thrives in a dynamic environment. They demonstrate curiosity for pop culture, gaming, and emerging trends, and can collaborate effectively across teams and geographies.
• Solution-oriented and adaptable when challenges arise.
• Strong verbal and written communication skills.
• Team player who contributes to a positive, creative, and inclusive work culture.
• Motivated self-starter who exercises judgment to determine appropriate action in varied situations.
• Passion for gaming, entertainment, and the PlayStation brand.

Benefits

• This role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.