Responsibilities

• Marketing & Campaign Management
• Develops and executes integrated marketing campaigns supporting student recruitment, institutional awareness, events, and strategic priorities.
• Coordinates campaign deployment across digital, social media, email, and website channels.
• Manages recruitment marketing initiatives and prospective student engagement campaigns.
• Coordinates promotion of webinars, admissions events, and recruitment activities.
• Supports audience development and engagement initiatives.
• Manages campaign timelines, deliverables, and performance measurement.
• Coordinates development of recruitment collateral and campaign materials.
• Supports awareness-building initiatives that advance institutional goals and priorities.
• Social Media Strategy & Management

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Business, or related field, required.
• Minimum of five (5) years of progressive experience in marketing, digital communications, social media, website content management, or related field, required.
• Experience managing social media platforms, digital advertising campaigns, and website content strategies, required.
• Experience utilizing website analytics, social media insights, and performance reporting tools, required.
• Experience managing content within a content management system (CMS), required.
• Strong project management and organizational skills.
• Strong written and verbal communication skills.
• Demonstrated ability to manage multiple projects and competing priorities.
• Knowledge of SEO best practices and digital marketing tactics.

Preferred

• Experience in higher education, healthcare, academic medicine, or nonprofit organizations, preferred.
• Experience supporting recruitment marketing initiatives, preferred.
• Familiarity with accessibility standards and digital content compliance, preferred.