Marketing Manager - Alia

New York City, NY (On-site)

$80K/yr - $99K/yr (Est.)Mid Level2+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own social and content orchestration for a growing Shopify/ecommerce platform, balancing brand voice with cross-channel campaigns.

  • Social & Content Ownership: plan, write, publish, engage, and report on social and blog content to drive profile and pipeline.
  • Campaign Integration: run programs across content, partner, lifecycle, and product marketing to move users through activation and adoption.
  • Lifecycle Focus: build lifecycle campaigns that lift engagement and product adoption while tracking performance for quick optimization.

Job Description

Responsibilities

  • Manage Alia’s social media presence, including content planning, copywriting, publishing, community engagement, and performance reporting
  • Create content across blogs, social media, sales enablement materials, and other marketing channels
  • Support product launches by coordinating messaging, campaign assets, website updates, and cross-functional execution
  • Execute integrated marketing campaigns across content, partner, lifecycle, and product marketing initiatives
  • Plan and execute partner marketing initiatives, including webinars, co-marketing campaigns, and strategic partnerships
  • Build and optimise lifecycle marketing campaigns that improve customer engagement and product adoption
  • Track campaign performance, analyse results, and identify opportunities for optimisation and growth

Requirements

  • 2–3 years of experience in B2B SaaS, ecommerce, or digital marketing
  • Strong writing and communication skills, with experience creating content across multiple channels
  • Experience managing social media for a brand, including content planning, copywriting, publishing, and reporting
  • Excellent organisational skills, with the ability to manage multiple priorities and deadlines
  • A creative eye for design and a strong understanding of brand consistency
  • Experience using marketing tools such as HubSpot, Webflow, Canva, Figma, or similar platforms
  • An analytical mindset, with the ability to interpret campaign performance data and identify opportunities for improvement
  • A self-starter who takes ownership, pays attention to detail, and thrives in a fast-paced, collaborative environment

Preferred

  • An interest in ecommerce, Shopify, AI, or marketing technology is a plus

Benefits

  • Medical, dental, and vision coverage
  • The opportunity to grow your career as part of a high-performing team that has recently undergone a successful acquisition and is scaling rapidly
Dotdigital logo

Dotdigital

Dotdigital is a human-first marketing platform that helps you connect with your customers on the channels they know and love. Including: email, SMS, MMS, WhatsApp, web and beyond. We help you build journeys that go from awareness to advocacy.Follow us for industry updates, practical marketing tips, and martech best practice. We’re marketers too, so you’ll also get an honest, behind-the-scenes close-up of working in marketing, with the occasional meme and marketing skit.

Founded in 1999
London, England, GBR
472 employees (59 in marketing)

Traffic Signals

Monthly Visitors
375.6K
Monthly Google Ads Budget
$30.4K
Traffic Source Mix
Search
31.5%
Direct
61.5%
Referral
5.1%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~472

Marketing Team

Marketing Team Size
50 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News